Real Estate Photography Profile Interview with Cindy Kringelis of Alpharetta Photography, Thumbtack's Best of 2016
How does your service stand out?
In addition to high quality photos, I offer a variety of enhanced services to wow sellers and buyers alike, and keep the process simple and efficient for agents.

I use advanced techniques in shooting, lighting, and post processing to help interiors feel light, bright, and natural, while preserving window views. I leverage an assortment of wide angle and natural perspective lenses, off camera lighting equipment, and multiple software programs to create images that help the viewer experience the beauty of the home.

Extra touches can be added to surprise and delight sellers and buyers alike, such as twilight imagery or video slideshows with time lapse exterior footage and video clips. Your listing's video can even be featured on YouTube and other social media.
What do you enjoy about the work you do?
I love seeing the homes I've photographed sell. I want to see the homeowner get top dollar for their property, and to get on with the next phase of their lives quickly.

A study by Redfin concluded that professionally photographed homes sell 21 days faster and for $11,200 more relative to their list prices than those without professional photos for homes listed between $400,000 and $499,000. Why? I believe it is because successful real estate imagery requires more than a good eye and a good camera. 

Professional real estate photographers leverage specialized equipment, techniques, and software to help a home look spacious, bright, and inviting. 
What is your typical process for working with a new customer?
My services are highly customized to the needs of each client and property, so we'll start with discussion of the purpose of the images, such as use in the MLS, for commercial advertising, remote investors, etc.  We'll discuss what's driving a change in service providers, what an ideal relationship would be, an collaborate on what an ideal offering would contain.  This process can be quick, but is very important to  determining if we are good match.
For each property, I like to talk with the agent and/or owner/manager about what makes the property special and how it will be marketed.  For example, if the agent will be promoting a home as a "southern charmer", I'll spend some extra time highlighting the front porch and/or staging a vignette with rocking chairs, etc.,
What types of customers have you worked with?
I've worked with real estate agents, brokers, FSBO homeowners, interior designers, and commercial architectural clients.
What advice would you give a customer looking to hire a provider in your area of work?
Find a pro who cares about your property and profitability like you do.  Find one who frees you to focus on what you do best.  Your first shoot with Alpharetta Photography, LLC isn't just a transaction.  It's the first step in a relationship in which you can trust that the potential of visual marketing is being leveraged to the benefit of your clients and your business.
How did you get started doing this type of work?
Architecture, photography, and real estate have been part of my life for decades, but I decided to pursue real estate photography after I repeatedly saw price cuts on poorly photographed properties.  I grew frustrated on behalf of these homeowners that they could be losing thousands of dollars due to inadequate images.
Its so easy to think that we can see past photographic flaws.  We know that walls probably aren't really slanted.  We know that rooms aren't actually dark when a bright window has fooled the camera's light meter.  We know these things intellectually, but that's not the part of the brain that makes decisions.  Experts from the world of neuromarketing tell us that decision making is highly influenced by a primitive part of the brain - a part that relies heavily on visual input.  That part is not intellectual at all.  It just tells us something is amiss with the property.  Pro photographers use special gear, techniques, and software to correct for such flaws.
Do you have a standard pricing system for your service? 
I offer a variety of services that can be combined into a custom package to meet the needs of each property.  Add twilight images, time lapse footage, video, virtual flyovers, etc., as needed to attract buyers and future listings, and delight the homeowner.
What questions should customers think through before talking to professionals about their project?
It is helpful for an owner or agent to consider the levers that exist in the marketing plan to differentiate a listing and/or your business.  Is high quality photography a good solution for selling this property, growing your business, attracting and retaining clients, etc.  What your other levers?
Photos play a central role in most marketing plans today.  A single photo may appear in the MLS, and on third party sites like Zillow.  It may be in the flyer and in the slideshow video.  It may be on your website, your Facebook page, your Instagram feed. It may be in your next listing presentation.  
Therefore, a question to think through is whether high quality photography is a core part of your business strategy, and if so, who are the players that will implement it?  I would love to take part in that thought process and then help implement your vision.

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